Privacy Policy

Effective Date: July 1, 2026

The Highland Rose (“The Highland Rose,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through our website.

This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

Information We Collect

When you visit our website, we may collect information in the following ways:

Information You Provide

If you complete a contact form, join our waitlist, or otherwise communicate with us, we may collect:

Name
Age
Email address
Telephone number
Mailing address (if provided)
Any information you choose to include in your message

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device information
Pages visited
Date and time of your visit
Referring website
General website usage information

This information helps us improve our website and understand how visitors use it.

How We Use Your Information

We use the information we collect to:

Respond to your questions and inquiries
Provide information about The Highland Rose
Communicate regarding availability, events, or our interest list
Improve our website and visitor experience
Monitor website performance and security
Comply with applicable legal obligations

We do not sell your personal information.

Marketing Communications

If you provide your contact information, we may occasionally send you updates regarding The Highland Rose, including community news, availability, events or other relevant information.

You may opt out of receiving marketing emails at any time by following the unsubscribe instructions included in the email or by contacting us directly.

Cookies and Analytics

Our website may use cookies and similar technologies to improve functionality and analyze website traffic.

Cookies help us:

Remember user preferences
Measure website performance
Understand visitor behavior
Improve website usability

Most web browser allow you to disable cookies through your browser settings, although doing so may affect certain website features.

Third-Party Services

We may use trusted third-party services providers to operate our website or provide services on our behalf, including:

Website hosting
Contact forms
Email communications
Analytics services (such as Google Analytics)

These providers may have access to information only as necessary to perform services for us and are expected to protect your information appropriately.

Google Analytics

We may use Google Analytics, a web analytics service provided by Google, to better understand how visitors use our website and to improve its performance and user experience.

Google Analytics may collect information such as your IP address, browser type, device information, pages visited, time spent on pages, and referring websites. This information is aggregated and used to analyze website traffic and trends. We do not use Google Analytics to identify individual visitors.

Google may use the data collected to evaluate your use of the website and provide reports on website activity. You can learn more about how Google collects and processes data by visiting https://policies.google.com/technologies/partner-sites.

If you wish, you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

Health Information

The Highland Rose is an independent living community and is not a healthcare provider. While optional supportive services may be available through our service partners, this website is intended for general informational purposes only.

Please do not submit sensitive medical information, health records, diagnoses, insurance information, or other protected health information (PHI) through our website’s contact forms or email unless specifically requested through a secure communication method.

Any information you voluntarily submit through this website will be handled in accordance with this Privacy Policy but is not intended to be protected under the Health Insurance Portability and Accountability Act (HIPAA). If healthcare services are provided by a third-party partner, those services may be subject to separate privacy policies and applicable HIPAA requirements.

Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share information only:

With service providers assisting us in operating our website or business
When required by law
To protect our legal rights or the safety or others
As part of a business transaction such as a merger or sale of assets

Data Security

We take reasonable administrative, technical, and physical safeguards to protect the personal information we collect.

However, no method of transmitting information over the Internet or storing electronic data is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Choices

You may contact us at any time to:

Request access to the personal information we have about you
Request corrections to your information
Request deletion of your information (subject to legal obligations)
Opt out of marketing communications

Children’s Policy

This website is intended for adults seeking information about The Highland Rose, an independent living community for adults ages 60 and older, and their family members or representatives . We do not knowingly collect personal information from children under the age of 13.

External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date.